Overview
Base Management lead (CVM)- Fixed Jobs in Kenya at Safaricom PLC
Title: Base Management lead (CVM)- Fixed
Company: Safaricom PLC
Location: Kenya
The Customer Value Management organization anchors a data-driven approach to growth, leveraging advanced analytics, machine learning, and lifecycle management to better understand customer behaviour and deliver timely, relevant interventions that improve retention, engagement, and lifetime value.
What we’re looking for
In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.
Reporting to the Lead Customer Value Management – Fixed, this role is responsible for formulating the CVM Base management strategy and implementation for Home Fixed, to achieve the objectives of leading the industry in ARPU, Churn control and prepaid value market. The role holder will proactively design BTL Consumer campaigns and drive their implementation, to improve customers spend loyalty, reduce churn, enhance customer longevity and extracting more value to improve Profitability and Market Share. In addition, this role is responsible for achieving the Revenue, Profitability and Value Share KPIs and targets across prepaid segment
