Overview
COMMERCIAL DIRECTOR Jobs in Riyadh, Riyadh, Saudi Arabia at Brand Aid Marketing Solutions
Title: COMMERCIAL DIRECTOR
Company: Brand Aid Marketing Solutions
Location: Riyadh, Riyadh, Saudi Arabia
Department: Sales & Business Development
Industry: Marketing, Advertising & Production Agency
ROLE OVERVIEW
Lead and scale Brand Aid's commercial function in the Kingdom. The Commercial Director is a hunter and a builder — responsible for proactively generating new leads, developing key client relationships, driving revenue growth, and building a high-performance sales team. This role owns the full commercial strategy for KSA including pipeline management, business development, and P&L accountability, reporting directly to the Group CCO.
KEY RESPONSIBILITIES
Proactive Lead Generation
Hunt for new clients and business opportunities across KSA
Business Development
Build and grow a strong, structured new-client pipeline
Client Relationship Management
Own and deepen relationships with existing key accounts
Commercial Strategy
Develop and execute the full KSA sales strategy
Team Leadership & Training
Build, mentor and train the sales team on best practices
Revenue & P&L
Own targets, forecasting, upselling and budget accountability
RESPONSIBILITIES IN DETAIL
Proactive Lead Generation & Business Development:
- Proactively identify and pursue new business opportunities
- Build and maintain a robust pipeline of new target clients
- Research market trends to spot emerging opportunities and verticals
- Attend industry events, exhibitions and forums to generate leads
- Convert prospects into long-term commercial relationships
Client Relationship Management
- Serve as primary point of contact for assigned enterprise clients
- Build strong, long-term partnerships based on trust and results
- Lead client strategy meetings, presentations and reviews
- Maximize upselling and cross-selling across existing accounts
- Ensure high client retention and satisfaction at all times
Commercial Strategy & Pipeline Management
- Develop and execute quarterly and annual KSA sales plans
- Own and maintain the full sales pipeline — new and existing clients
- Ensure consistent follow-up on all active leads and prospects
- Monitor market trends, competitor activity and pricing
- Report pipeline status and forecasts directly to Group CCO
Team Leadership & Sales Training
- Recruit, onboard, and develop the KSA sales team
- Train the team on proper sales process, pitch and follow-up
- Set individual KPIs and conduct regular performance reviews
- Coach team on lead generation, BD techniques and upselling
- Foster a proactive, high-performance sales culture
REQUIRED QUALIFICATIONS
- Bachelor's degree in Business, Marketing, or related field
- 8–12 years in sales, min. 4 years in leadership roles
- Proven track record in KSA / GCC market
- Background in marketing, media, or advertising agency
- Demonstrated success in proactive lead generation & BD
- Strong Arabic & English communication skills
KEY SKILLS & COMPETENCIES
- Proactive hunter mentality — not just account management
- Exceptional communication & negotiation skills
- Client-facing professionalism & executive presence
- Pipeline management & CRM discipline
- Team leadership, coaching & talent development
- Budget, P&L & financial acumen
PREFERRED EXPERIENCE
- Experience in brand activations or marketing campaigns
- Existing network with KSA government & corporates
- Vendor & production coordination background
- Understanding of marketing KPIs & reporting
- Prior experience in multi-country group structure
