Overview
External Affairs Specialist Jobs in Greater London, UK at Homecare Association
Location: Greater London
The Homecare Association is the UK’s membership body for homecare providers. We provide practical support and representation for over 2,100 homecare providers nationally. Together, we ensure homecare is valued so all of us can live well at home and flourish within our communities.
Role Purpose
Working with colleagues and members, you will raise awareness and understanding of the value of homecare with the public, the media and other external stakeholders and help to advance the interests of members.
You will support the Head of Policy, Practice and Innovation to create champions for our work in the media and UK Parliament, helping to grow our reputation and profile as a respected source of data, analysis and ideas.
You will be responsible for creating effective social media engagement plans that amplify the Association’s voice, increase engagement, and build our digital presence across platforms. This includes creating compelling content that resonates with key stakeholders and supports our policy and campaign objectives.
A crucial part of your role will be to actively engage with our membership base, understanding their needs and concerns, and translating these to inform the work of the Policy, Practice and Innovation team. You will develop member-focused communication resources, facilitate knowledge sharing, and ensure members feel supported and represented in our external affairs work. You will also assist with the Association’s members’ telephone and e‑mail helpline by answering complex incoming enquiries and researching answers where necessary.
You will maintain awareness of the social and health care policy landscape in the UK to identify emerging challenges and opportunities which may impact members and the wider sector.
Media Engagement
- Monitor the Homecare Association’s media coverage daily, maintaining press records and producing internal PR data and insight reports.
- Draft, under the guidance of the Head of Policy, Practice and Innovation, media messages and draft press release for both proactive and reactive topics.
- Identify and create opportunities for media coverage for the Association and its members.
- Identify opportunities for the Editor of the Association’s magazine to commission external articles and to write for external publication.
- Build and maintain an active case study database to support the Association’s media activities.
Social Media
- Create social media content across all social media channels to assist in influencing opinion, enhancing engagement and extending the reach of the Association’s work externally.
- Build and maintain a content calendar for policy and external affairs activities.
- Monitor engagement metrics and adapt social media approaches for maximum effectiveness.
Parliamentary Awareness & Engagement
- Monitor proceedings of the UK Parliament and summarise these for relevant staff members, updating members appropriately weekly.
- Identify opportunities to use political and policy‑making processes to promote the work of the Homecare Association to stakeholders, government, Parliament and other public affairs audiences.
- Draft and review communications to be sent to member organisations on parliamentary, campaign and external affairs activity.
- Working with the Policy, Practice and Innovation team, draft written and oral Parliamentary Questions for supportive MPs.
- Support the Policy, Practice and Innovation team in identifying, managing and tracking parliamentary stakeholders.
- Support the Head of Policy, Practice & Innovation to building strong relationships with parliamentarians.
- Build personal relationships with Parliamentarian’s office staff to support effective engagement and influencing opportunities.
- Attend party conferences as required.
Supporting Members
- Ensure production, management and dissemination of relevant and topical information and resources about policy and practice developments to member organisations and staff through e‑mail alerts.
- Prepare written resources and practical guidance for homecare providers on communications to help them meet new and ongoing demands on the sector.
- Prepare copy‑ready information for the Association’s website, social media and member‑facing…
Title: External Affairs Specialist
Company: Homecare Association
Location: Greater London, UK
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