Overview
Senior Marketing/ Brand Partnership Executive Jobs in Ho Chi Minh City, Vietnam at DiningCity | Asia
Title: Senior Marketing/ Brand Partnership Executive
Company: DiningCity | Asia
Location: Ho Chi Minh City, Vietnam
Drive DiningCity's partnership growth and lead the expansion of DiningCity's Agency Business. This is a commercial role positioned between our internal marketing teams and external partners.
You will be responsible for DiningCity's Agency Business growth, covering restaurant marketing packages, ads, and non-restaurant collaborations. You will manage KOLs, drive the growth of our affiliate and ambassador programs, take ownership of partnerships during events, and handle other functions related to the growth and operations of our Agency Business.
This role reports to the Head of Marketing and works closely with the marketing team and account management teams. Compensation includes base salary plus bonuses on paid collaborations sold (structure to be discussed).
Requirements
- 3+ years in marketing, with direct agency experience (campaign management, client servicing, or media planning, KOL Management, Advertising Sales)
- Proven track record managing KOL/KOC and media/PR relationships
- Strong existing network within the F&B, lifestyle, media, influencer industry
- Hands-on event execution experience
- Strong commercial instinct; comfortable owning a sales/revenue target
- F&B, lifestyle, hospitality, or premium brand sector experience preferred
- Fluent Vietnamese and English
- Ability to develop and propose strategies to drive business growth for the Agency business, and work within a hands-off management environment.
Key Responsibilities
DiningCity Ads & Agency Business
- Build and scale DiningCity Ads as a revenue line
- Develop and sell agency packages to restaurants and brands (digital banners, KOL activations, campaign management, social content)
- Own the sales pipeline for paid collaborations; hit revenue targets tied to commission
- Manage end-to-end delivery with account and partnership teams
Partnership Development & Relationship Management
- Develop and manage partnerships with brands, restaurants, media, and corporate sponsors
- Identify online and offline opportunities across lifestyle, F&B, travel, hospitality, and premium sectors
- Maintain key stakeholder relationships (suppliers, restaurant partners, sponsors)
- Represent DiningCity at networking and industry events
KOL/KOC Management & Influencer Network
- Build and manage the influencer/KOL network; match profiles to campaign objectives
- Run briefing, execution, and performance tracking
- Develop long-term ambassador-style collaborations
Having established your own personal network is a big plus.
Media Relations & Publicity
- Build and nurture relationships with journalists, publications, and PR partners
- Support press releases, interviews, and media partnerships
- Ensure consistency across public communications
Campaign & Event Execution
- Lead flagship campaigns (e.g. Vietnam Restaurant Week) with strong media/partnership activation
- Align marketing with partner campaigns, restaurant promotions, and Ads initiatives
- Oversee marketing materials and on-site event branding
Marketing Strategy & Brand Visibility
- Support the Head of Marketing on overall strategy and brand positioning
- Strengthen brand presence across online and offline channels
- Ensure a seamless diner journey from discovery to dining
Affiliate & Ambassador Program
- Help develop and launch the DiningCity Affiliate/Ambassador Program
- Support tracking, reporting, and optimization
Market Research & Insights
- Monitor trends, competitors, and consumer insights
- Provide regular reporting to improve strategy
Candidate Profile:
We're looking for an experienced Senior Marketing Partnership Executive who is also a passionate food and dining enthusiast with a proven track record in partnership management. The ideal candidate is a natural relationship builder and leader, driving business growth by developing new leads, leading sales pitches, and managing restaurant and other marketing-related partnerships.
Benefits:
- Competitive salary and performance-based incentives
- Opportunities for professional growth and development within a growing international company.
- Dynamic and supportive work environment.
- Enjoy team bonding activities and team dinners to build stronger connections.
- Get 15 annual leave days plus an extra day off for your birthday.
How to Apply:
Interested applicants should email their resume along with a cover letter to[email protected]. Please include 'Senior Marketing/Branding Partnership Ex Application' in the subject line of your email.
About DiningCity:
DiningCity is a restaurant booking platform and mobile app.
Through our platform, we enable hungry diners to discover new restaurants, check table availability and make a booking. For restaurants, the platform provides an opportunity to advertise their business directly to diners, while providing them with tools to receive and manage reservations.
DiningCity is also well known for their large scale dining events, campaigns and programs. We organise these dining events with various partners, such as banks, credit card companies, alcohol brands, government institutions and more. DiningCity is a global company, with a presence in Europe and Asia, providing an opportunity to connect and work with a team throughout various countries.
