Overview
Chief Specialist- Events and Public Relations Jobs in Dubai, Dubai, United Arab Emirates at Dubai Careers – A Smart Dubai Initiative
Title: Chief Specialist- Events and Public Relations
Company: Dubai Careers – A Smart Dubai Initiative
Location: Dubai, Dubai, United Arab Emirates
Job Description
Strategy
- Lead the development and enhancement of event strategies, participation frameworks, and engagement approaches to support RTA’s corporate objectives, reputation, and stakeholder outreach priorities.
- Provide specialized advice on major events, international exhibitions, leadership engagements, and strategic participations, ensuring alignment with organizational priorities and brand positioning.
- Develop and maintain governance frameworks, policies, standards, approval mechanisms, and operating models for event management across RTA.
- Lead benchmarking and market intelligence activities to identify emerging trends, innovative event concepts, hospitality practices, and engagement approaches applicable to RTA.
- Advise leadership on event portfolios, sponsorship opportunities, strategic partnerships, and participation plans to maximize organizational impact and visibility.
- Establish event performance frameworks, success measures, and value realization approaches to assess the contribution of events to organizational objectives.
Operations
- Plan and provide oversight for high-profile RTA events, exhibitions, ceremonies, project launches, media engagements, official delegations, and strategic corporate activities.
- Direct coordination with internal stakeholders, government entities, international organizations, event agencies, vendors, sponsors, and strategic partners to ensure seamless delivery of event objectives.
- Oversee development of event concepts, exhibition designs, hospitality programs, visitor experiences, and engagement activities to ensure alignment with RTA standards and objectives.
- Review and approve event plans, budgets, procurement requirements, schedules, risk assessments, and operational readiness activities for major events and participations.
- Lead management of strategic event vendors and service providers, ensuring quality, contractual compliance, and achievement of expected outcomes.
- Oversee preparation and quality assurance of event-related materials, corporate gifts, media assets, promotional content, and stakeholder engagement collateral.
- Guide management of protocol requirements, VIP engagements, official visits, and leadership participation to ensure adherence to governmental and organizational standards.
- Resolve complex operational issues, stakeholder concerns, and event-related risks, providing direction to ensure successful delivery of event activities.
Product / Process Improvement
- Lead evaluation of event effectiveness through analysis of stakeholder feedback, media coverage, participation metrics, audience engagement, and return on investment indicators.
- Develop and enhance methodologies, tools, and dashboards for measuring event performance, sponsorship value, stakeholder reach, and organizational impact.
- Recommend and implement innovative event formats, digital engagement solutions, immersive technologies, and audience experience enhancements to strengthen event outcomes.
- Drive continuous improvement initiatives to optimize event planning processes, governance practices, resource utilization, and stakeholder experiences across RTA.
- Conduct periodic reviews of event standards, templates, operational procedures, and governance controls to ensure alignment with evolving organizational needs and industry best practices.
Qualifications
- Bachelor's degree/ Master’s degree in Marketing, Public Relations, Event Management, Business Management
- 11+ years in case of master’s degree (9+ years in case of bachelor’s degree) in related field
- Expertise in brand identity management and brand consistency
- Experience in budget preparation and financial planning
- Skilled in planning, executing, and evaluating marketing campaigns
- Strong media relations and corporate communication capabilities
- Proficiency in project management and cross-functional coordination
- Experience in public event planning and protocol management
- Understanding of the organization’s business context and operations
- Ability to manage community engagement and CSR initiatives
- Skilled in content development and communication management
- Experience in internal logistics coordination for events and campaigns
- Knowledge of marketing, commercial, and pricing management strategies
- Proficiency in social media management and online engagement
- Strong stakeholder engagement and collaboration capabilities
Job Category
Marketing, Promotion and Events
Advertiser
Roads and Transport Authority
Department
Marketing & Corporate Communication
Required Nationality
UAE Only
Monthly Salary
Unspecified
Schedule-Time
Full time
Job Posting
12/07/2026
Unposting Date
12/08/2026
