Manager – Consumer Experience, Upper Gulf

Overview

Manager – Consumer Experience, Upper Gulf Jobs in Kuwait City Metropolitan Area at Eli Lilly and Company

Title: Manager – Consumer Experience, Upper Gulf

Company: Eli Lilly and Company

Location: Kuwait City Metropolitan Area

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Job Title: Manager – Consumer Experience, Upper Gulf

Grade: P1 – P3

Job Family Group: Marketing

Location: Kuwait-based, with ~30% travel to Qatar

Country in Scope: Kuwait & Qatar

The Manager – Consumer Experience, Upper Gulf plays a key role in advancing Lilly's Disease State Education (DSE) marketing capabilities and building the Lilly DSE brand across Kuwait and Qatar. This position owns the full consumer marketing remit for both markets end-to-end – from strategy and governance through campaign execution, e-commerce and agency management, institutional partnerships, roadshows, events, and marketing operations.

The Manager acts as the single point of accountability for Upper Gulf consumer marketing, representing Kuwait and Qatar within the Gulf regional governance structure while leading cross-functional and cross-market coordination internally with brand and global teams, and externally with creative agencies, media partners, hospitals/clinics, and government health authorities. The role sits at the intersection of brand, digital, PE, medical, external stakeholders, government affairs, and agency partners, and is best suited to an ambitious, execution-focused marketer with a consumer-first mindset and a strong instinct for insight-led decision-making. With a strong foundation in consumer insights and hands-on execution capability, the Manager integrates strategy, e-commerce, partnerships, and field activation into one cohesive plan for the two markets.

End-to-End Consumer Journey Execution, Governance & Compliance

• Own and localize the integrated consumer marketing plan for Kuwait and Qatar, aligned to the Gulf regional strategy and governance cadence.
• Represent Kuwait and Qatar in the Weekly Governance Core Team, ensuring local market realities and constraints are reflected in Gulf-wide decisions.
• Lead regulatory coordination with local health authorities in both markets, ensuring all campaigns, content, and events meet local compliance requirements.
• Adapt the Seek Start Stay Framework to local context.
• Own OPEX/budget management for Upper Gulf consumer initiatives, including trade-off recommendations and reporting for the PE, Gov Affairs, Coms, brand budget for all tactics to consumer.

Campaigns, E-Commerce & Agency Management

• Localize equity and disease-awareness campaigns (local and global) tailored to Kuwait and Qatar audiences.
• Own e-commerce and digital platform strategy for Kuwait and Qatar – building consumer-facing presence and partnerships across pharmacy delivery apps, telehealth marketplaces, and super-apps – with paid media kept as a lighter-touch, supporting channel.
• Manage local creative, media, and e-commerce/platform partners, aligning with the relevant Gulf agency POCs, leading the briefing process end-to-end, and ensuring content and platform plans are insight-based and aligned with consumer behaviour.
• Lead consumer segmentation, insights, and social listening to inform campaign strategy and creative platforms.
• Own the unified consumer performance dashboard and monthly operational plan governance for Upper Gulf.

Institutional & Healthcare Partnerships

• Build and manage hospital and clinic partnerships across Kuwait and Qatar to support consumer education initiatives.
• Assess and own Lilly Direct / HCO relationships and government initiative engagement in both markets.
• Expand Stay program content and patient journey initiatives locally.
• Own justice league (cross-functional) governance for Upper Gulf.

Roadshows, Events & Field Execution

• Develop and execute the Upper Gulf roadshow strategy (malls, hospitals, corporates) across Kuwait and Qatar.
• Lead independent sponsorship execution and ambassador-related event activity in both markets.
• Plan and execute flagship consumer events end-to-end, from concept through on-ground delivery.

Marketing Operations & Content Governance

• Own content approval workflows and content bank management for Upper Gulf.
• Provide end-to-end marketing operations support, coordinating meeting logistics, vendor onboarding, and cross-team follow-through.

Impact Measurement

• Own the tracking and reporting of consumer journey and campaign performance; developing regular performance summaries that capture KPIs across reach, engagement, conversion, and consumer experience quality.
• Analyze campaign performance data, social listening outputs, and consumer insight findings to generate actionable recommendations for journey optimization and continuous improvement.
• Maintain a structured performance dashboard for all active consumer initiatives, providing the Consumer Experience Manager and relevant stakeholders with clear, timely visibility into what is working and where adjustments are needed.
• Contribute to the development of impact measurement frameworks for new consumer initiatives; defining success metrics, measurement methodologies, and reporting cadences upfront to ensure each programme is set up for evaluable results.
• Support the collection and synthesis of consumer insights; including social listening, market research, and digital analytics; to inform both in-flight optimisation and future campaign planning.

Required Experience

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of relevant marketing experience, with a focus on consumer strategy & media development and execution in a multinational FMCG or pharma environment.
• Deep understanding of consumer behavior and landscape across Upper Gulf (Kuwait & Qatar) and already based within the Upper Gulf countries.
• Proven ability to operate as a generalist, owning strategy, e-commerce/digital platforms, partnerships, and field execution simultaneously, ideally across more than one market.
• Experience working with/managing creative, media, and e-commerce/platform partners, as well as hospital, clinic, or institutional partners.
• Tactic measurement and analytics experience, including dashboard and performance governance.
• Experience with e-commerce and digital platform execution across marketplace, owned, and paid channels.
• Experience developing and leading projects in the absence of set procedures or a dedicated local team.
• Critical/strategic thinking skills and marketing planning expertise.
• Ability to identify key insights and turn them into powerful messages/creative.
• Channel/tactic understanding (breadth vs. depth), including measurement and optimization.
• Comfort with hands-on field execution (roadshows, events, sponsorships), not only strategy.
• Strong leadership (without authority).
• Strong collaboration skill.
• Strong communication skill.
• Arabic and English fluency preferred, given local stakeholder and government engagement.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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