Overview
Marketing Manager – Branding & Promotion (F&B) Jobs in Phnom Penh, Phnom Penh, Cambodia at HSC Group
Title: Marketing Manager – Branding & Promotion (F&B)
Company: HSC Group
Location: Phnom Penh, Phnom Penh, Cambodia
Company Description
HSC Group is a local enterprise founded in 2007 by Oknha Sok Hong. Under the exemplary and visionary leadership of Oknha, HSC Group has experienced significant expansion. The company comprises seven primary business divisions and collaborates with numerous partners globally to establish over 14 international and regional brands and franchises in Cambodia.
Guided by our vision and mission, HSC Group upholds core values that prioritize the well-being of its customers and business partners, fostering mutual growth and development. The company is also actively engaged in socially responsible initiatives in collaboration with the Government of Cambodia.
Role Description
To develop, manage, and execute branding and offline promotion strategies that strengthen brand equity, increase store footfall, and drive revenue growth across all F&B outlets of Burger King, Paris Buggette, and Crystal Jade Cambodia.
This position is also responsible for developing and leading promotional activities with delivery platforms, as well as managing and controlling promotional materials and POSM stock.
- Develop, plan, and implement comprehensive brand and promotional strategies, including annual marketing calendars for each brand.
- Ensure all marketing materials, campaigns, and communications consistently reflect the brand’s positioning, identity, and tone of voice across all touchpoints (in-store, digital, ATL, and BTL).
- Develop creative briefs and coordinate with internal designers, agencies, and external partners to produce impactful campaign visuals and messaging aligned with brand standards.
- Oversee creative execution, including photoshoots, product visuals, and in-store communication materials, ensuring high-quality and consistent brand representation.
- Work closely with the digital marketing team to align online and offline promotional activities, ensuring cohesive brand communication across all channels.
- Work closely with the design team and/or marketing agencies, printing house to ensure all marketing materials are delivered on time, meet high-quality standards, and align with brand guidelines.
- Develop and manage marketing budgets for branding and promotional activities to ensure effective allocation and ROI
- Track campaign performance, ROI, and key brand metrics to guide strategic decisions.
- Prepare monthly, quarterly, and annual reports summarizing results, insights, trends with actionable recommendations for management
Qualifications
- Bachelor’s degree in marketing, Business, Communications, or related field.
- Minimum 5 years of marketing experience, preferably in F&B, retail, or lifestyle brands.
- Strong understanding of branding, campaign planning, and consumer behavior.
- Experience in managing multi-brand portfolios is a plus.
- Strategic thinking and brand vision
- Creative mindset with attention to detail.
- Proven track record in managing multiple projects and priorities with a data-driven, results-oriented mindset.
- Good communication, strong leadership & collaboration
- Proficient in English and Khmer
- Proficiency in Branding, Brand Awareness, and Brand Management
- Experience in Digital Marketing, Advertising, and Social Media Management
