Overview
Sales Director Jobs in United States at R.M. Young Company
Title: Sales Director
Company: R.M. Young Company
Location: United States
Director of Sales – North America
R.M. Young Company | Traverse City, MI (Remote)
Company Overview
Founded in 1964 and located in Traverse City, MI, R.M. Young (“RMY” or the “Company”) is a leading manufacturer of precision meteorological instrumentation offering a diverse portfolio of products used to measure wind speed and direction, temperature, humidity, precipitation, pressure, visibility, and other critical environmental parameters. The Company has longstanding relationships with a large and well-diversified customer base of 1,000+ entities across commercial users, research institutions, consulting firms, and government agencies; specific use locations include university campuses, ski resorts, athletic stadiums, maritime facilities, and other outdoor venues with weather monitoring needs. The company’s sales channels include: (i) distribution, (ii) direct to customer, and (iii) OEM / systems. The Company has earned a longstanding reputation of providing quality products and leading technologies supported by a vertically integrated manufacturing process.
Position Summary
The Director of Sales is a senior commercial leader responsible for driving revenue growth across the United States and Canada. The role owns two complementary missions: deepening relationships and growing wallet share with our most strategic existing accounts and identifying and winning new customers across our core and adjacent end markets. This is a hands-on position — the Director carries a quota, manages a small team, and serves as a senior point of contact for key customers while also building the processes and discipline needed to scale. The Director will be expected to develop a strong working knowledge of our products and their underlying technology, enabling them to engage credibly with technical customers and position themselves as a trusted solutions partner — not just a vendor.
Reporting directly to the President, the Director works closely with Engineering, Product, and Customer Support to bring the full value of the YOUNG portfolio to market.
Key Responsibilities
Key Account Management
- Own and grow a portfolio of top US & Canada accounts, developing multi-level relationships across procurement, engineering, and executive stakeholders
- Develop a Region Strategic Plan in alignment with the Company Strategic Plan and cascades down to building/executing documented account plans with clear revenue, penetration and retention targets. Identify whitespace within existing accounts — cross-selling the full product portfolio including sensors, weather stations, displays, and new product lines such as the ResponseONE and SNOdar
- Increase sales of replacement parts / services with existing accounts
- Conduct regular business reviews and serve as an escalation point and strategic partner for key customers
- Track and improve win rates, renewal rates, and share-of-wallet metrics across the account base
New Business Development
- Develop and execute a prospecting strategy targeting high-potential new accounts in priority verticals (e.g., utilities/energy, federal/state agencies, research institutions, agriculture, transportation, marine, etc.)
- Build relationships through direct outreach, trade shows, conferences, and industry partnerships
- Manage a pipeline from first contact through close, maintaining accurate forecasting in CRM
- Identify and evaluate new market segments or applications for YOUNG products
Sales Leadership & Operations
- Recruit, coach, and manage Inside Sales resources, based in Traverse City, MI; set clear goals and hold team accountable to activity and revenue metrics
- Establish and improve sales processes, account planning frameworks, and CRM hygiene
- Partner with Marketing to develop customer-facing materials, case studies, and campaigns
- Provide voice-of-customer input to inform product roadmap and pricing decisions
- Report on pipeline health, forecast, and market intelligence to senior leadership
Qualifications
Required
- 8+ years of B2B sales experience, with at least 3 years in a senior or director-level role
- Demonstrated track record of growing revenue through both key account management and new business development
- Proven ability to develop, execute and measure strategic plans at the regional and account level
- Experience selling technical hardware, instrumentation, or capital equipment into industrial, scientific, or government markets
- Strong understanding of complex sales cycles and multi-stakeholder buying processes
- Proficiency with CRM tools (HubSpot preferred) and sales forecasting
- Willingness to travel up to 50% across the US
Preferred
- Background in meteorology, environmental monitoring, or adjacent technical fields
- Experience selling to federal agencies, utilities, research institutions, or DOT/transportation authorities
- Familiarity with distribution channel management
- Experience in a PE-backed growth environment
What We Offer
- Competitive base salary + performance-based bonus tied to revenue and growth targets
- Full benefits package (medical, dental, vision, 401k)
- The opportunity to join a well-respected, category-defining brand at an exciting inflection point in its growth
- A collaborative, engineering-driven culture with short decision-making cycles
- The chance to work with instruments that are deployed in some of the world's most demanding and meaningful environments
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